BURGER KING celebrates back-to-school with new fall menuAugust 25, 2014
TORONTO, ON, August 25, 2014 - BURGER KING® Canada is marking the arrival of fall and back-to-school with the addition of two burgers to the New KING DEALS® value menu, a Cheeseburger and Double Cheeseburger, the latter featuring two 2-oz grilled beef patties topped with a layer of melted cheese, crinkle cut pickles, yellow mustard, and ketchup on a toasted sesame seed bun.
The New KING DEALS® menu offers up to 10 tasty choices starting at $1.39 including the classic WHOPPER JR® Sandwich, the best-selling Crispy Chicken Jr. Sandwich, Soft drinks, French Fries and Onion Rings. Menu options may vary at locations across Canada.
“The change of season and the fervor of back-to-school can be a hectic and expensive time of year for families,” said Tracy Chin-Sam, Associate Marketing Director for the BURGER KING® brand in Canada. “We want to make sure we can fill a need for a quick, tasty and affordable meal for Canadian families on the go.”
The New KING DEALS® menu changes also coincide with the introduction of two brand new sandwiches, the new Mushroom Swiss Bacon WHOPPER® and the Spicy BIG KING™. The Mushroom Swiss Bacon WHOPPER® builds on the famous WHOPPER® Sandwich with crispy bacon, juicy mushrooms and melted Swiss cheese, while the Spicy BIG KING™ features two fire-grilled beef patties, topped with melted cheese, jalapeños, spicy Angry Sauce, fresh cut lettuce and crisp onions on a toasted, sesame seed bun.
The Spicy BIG KING™ is the third member of the KING™ Collection, a new menu lineup launched in Canada earlier this year with the BIG KING™ and the Chicken BIG KING™. The KING™ Collection sandwiches are available at most BURGER KING® locations in Canada as part of an ongoing $5 Meal Deal Combo including a medium drink and medium fries.
BURGER KING® Canada is supporting the New KING DEALS® menu promotion and the launch of the Mushroom Swiss Bacon WHOPPER® and Spicy BIG KING™ with a national marketing campaign including digital, TV and radio and point of sale materials.
ABOUT BURGER KING® WORLDWIDE
Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.
ABOUT BURGER KING® CANADA
Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.
For further information:Katy James
416-462-0199 Ext. 236